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HEY,I'M ESTHER
DESIGN EXPLORER & PROBLEM SOLVER
UXUI designer combining strategic thinking with
deep human empathy to transform complex challenges into effective, accessible solutions.
Oh, and my latest adventure? Diving into AI and vibe coding!
It's such a thrill to be part of this incredible era where brilliant design ideas are born every day! :D
Selected work 1/3
UX Strategy
Conversion Optimization
Trust-Driven Design for Conversion
INNER WEST FILM FESTIVAL
This project transformed an emerging cultural festival's digital experience through strategic information hierarchy and credibility signalling, resulting in a 50% increase in ticket sales and 78% revenue growth.
Detailed case study coming soon.
This project will showcases research-driven design decisions transformed visitor hesitation into purchase confidence.
Selected work 2/3
Design Systems
Accessibility
TORCHLIGHT FOUNDATION
Designing for Safety & Sensibility
COMING SOON
Selected work 3/3
Emerging Tech
Healthcare UX
AI-ENHANCED MEMORY TOOL
COMING SOON
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